André Casado

I was born in Lisbon, Portugal, in the 80s and grew up with a wide range of interests, exploring various sports and pursuing different educational paths. My interest in psychology led me to a career in marketing and communication strategy, where I now serve as the founder and CEO of a specialized marketing consultancy.

My background in psychology provides a unique perspective that contributes to a business’s success.

Being an academic professor also allows me to share my knowledge, contribute to the academic community, and stay updated on what the sciences know about marketing, communication, and business.

When it comes to marketing strategy, I believe in embracing the big picture while also paying attention to the nitty-gritty details. I find joy in delving into specifics as well as observing broader patterns and phenomena.

IAMIN is a digital marketing and communication consultancy based in Lisbon.
In everything we do, we seek to have a strategic and global vision and, in each project, a scientific and tailor-made approach.

At IAMIN, we believe that good work, whether online or offline, only happens when there is passion and empathy for the projects.
We work with marketing fin health, medicine, sports, tourism, IT and educat brandsion.

Ranked number 1 University in Portugal by the Times Higher Education – THE World University Ranking 2022

Teaching courses:
– Master in Communication Sciences
– Post-graduation in Social Brands – Communications and Marketing
– Other tailor-made advanced training for corporates.

The Society for Health Communication is a community of health communication professionals coming together to foster trust in science, dependence on clarity, and belief in equity. Through our work we are exchanging best practices, building meaningful connections, and advancing the field. The Society isn’t just an organization; it’s a movement.

Focused on how public health communication influences behavior change and promotes healthier lifestyles among Portuguese citizens. The research explores the effectiveness of campaigns, health literacy, and digital channels in engaging the public and driving sustainable health outcomes.

Explored key concepts of work psychology, focusing on international and intercultural contexts. Covered topics such as multicultural team management, global leadership, intercultural communication, and diversity dynamics. Emphasized practical applications of psychology to foster inclusion, collaboration, and well-being in international work environments.

Thesis: Social Capital Online and Offline Management: A comparison between Portugal and Brazil.

Studied core principles of general psychology, including behavioural genetics, cyberpsychology, and the biological processes underlying the mind and behaviour. Gained foundational knowledge in psychological theory, research methods, and practical applications across mental health, human development, and interpersonal dynamics.